Gobbo Salotti

For Gobbo Salotti, I created an editorial illustration project to celebrate the brand’s 50th anniversary through an authentic and narrative approach. At the heart of the project is an illustrated booklet that tells the company’s history and brand values through an everyday story: a family growing over time, with changing needs and sofas from the collection adapting to each stage of life.

The custom illustrations feature soft colours while preserving key elements of the brand’s visual identity, such as red and gold. This project shows how illustration for brands can be an effective corporate communication tool, making brand storytelling more human, coherent and memorable within commercial projects.

AD e Graphic deisgn: Marta Zin - Hanami ADV