Miaofulness
Miaofulness
project cat wellbeing and reducing stress during care routines.
project cat wellbeing and reducing stress during care routines.
For Miaofulness, a project developed with Sottosopra Comunicazione for Vetoquinol Italia, I created a series of illustrations focused on feline wellbeing and reducing stress during care routines.
The illustrations feature across the campaign materials, including practical guides for cat owners, posters and informational resources for veterinary waiting rooms, using a light and approachable style.
Art Direction: Sottosopra Comunicazione
Client: Vetoquinol Italia
